|
Compared to any other advertising tool such as radio, news paper or even
the Yellow Pages,
a website is the
most cost effective investment of all.
Of course, the price is the first factor that comes to mind.
A radio campaign may cost $2,000 per month which makes a $24,000 a year.
An ad in the news papers can cost around $5,000 a year.
And for the Yellow pages... Hum! No need to mention it.
Whereas you can get a website up and running for $1,000.
But it doesn't stop here.
A website offers much more than all these other advertisings together.
1. An International Exposure
Radio, News papers, Yellow pages, they are locals, aren't they? How many
people can you reach with them?
Because the Internet is World Wide, with a website, you reach customers
from outside of your actual sales area.
You are not limited to your street or your town anymore. And even overseas
customers can learn about you and your business.
With a website, you can sell your products everywhere in the World. Your
activity can become International.
Some of our clients make 60% more profit with their website than with
their actual shop.
As a matter of fact, because people can reach your business and browse
your products wherever they are, it's like having your business in every
household!
2. A 24/7 Advertising
A website runs 24/7 and 365 days a year. Even when you are sleeping, even
when your actual shop, restaurant or office is closed, your website keeps
working for you and communicates on your business and even sells your
products while you're on holidays!
3. Paid once for all:
Whereas you have to pay a radio or news paper ad every month, you pay your
website only once for all. And you can keep it running for 10 years if you
want to, without spending any extra fee on it. That's up to you.
4. Unlimited possibilities
With a website, you can
- Introduce your business
- Show pictures of your shop, restaurant, showroom, even pictures of your
staff.
- Display your whole range of products, services and prices.
With a website,
- Shops can sell their products online.
- Restaurants customers can book a table directly on the Internet.
- Accommodations can manage their bookings online.
- You can communicate on where you are, address, phone numbers, fax and
even display a map of your location.
There is no limit to what a website can do for your business.
5. Increase your profit by 30%
Because of the ginormous exposure a website offers and because a website
gives anyone the possibility to make money directly online, in 2007,
Australian businesses with a website recorded 30% more profit than the
others.
It multiplies the number of potential customers by 200 and the sales by
30%. Isn't it a dream?
6. The New Customers reflex
Last year, a research showed that 70% of Australian customers used to
search the Internet before going out.
When they need to find a specific product or service, consumers first
reflex is to go on the internet first in order to find the best provider
in their area. Then, when they found it, they go out.
So, if you don't have a website, they won't find you.
But, more importantly, they may find your competitors.
7. Did you say "Crisis"?
All the researches prove that in time of big economical crisis such as the
one we know these days, the Internet is the last market to come down.
Customers know that the best prices are on the web. That's why in time of
crisis, the web is always the first place customers look for their needs.
If you think your activity can suffer from the actual crisis, then, a
website is the best way to limit the damages. Knowing that a website can
increase your income by 30%, even if your main activity looses 15% due to
the crisis, you're still 15% up. Whereas with NO website, you're 15% down.
|